Understand
01 → 04Before you touch an ad manager, understand the machine. Learn how the business makes money, who buys, what they value and where growth is leaking.
Business & Marketing Basics
Business models, revenue, customer value, growth constraints and vanity metrics.
LIVE LAB · 2 HRSBusiness Audit & Customer Research
Audit the offer, customer journey and buying triggers. Build a practical customer profile.
LIVE LAB · 2 HRSMarket & Competitor Research
Map the market, competitors, positioning gaps and opportunities worth pursuing.
LIVE LAB · 2 HRSBrand + Offer + Funnel
Turn the research into positioning, a compelling offer and the first conversion path.
LIVE LAB · 2 HRS